GCI Magazine

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Mar 04, 2015 | 05:16 PM CST

Form, Function or Fun?

By: Lisa Doyle

What to keep in mind when designing packaging for each generation of consumer.

Mar 04, 2015 | 05:06 PM CST

As the Modern Male Consumer Evolves, So Must His Packaging

By: Alexander Kwapis

The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.

Feb 25, 2015 | 10:32 AM CST

Strong Link Between Packaging Satisfaction, Consumer Purchasing Behavior

MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.

Feb 03, 2015 | 03:24 PM CST

Branding and Rebranding: Order of Implementation

By: Sheri L. Koetting

Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.

Feb 03, 2015 | 02:20 PM CST

Fun, Flirty, Functional: Trends in Color Cosmetic Packaging

By: GCI Editors

Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.

Feb 03, 2015 | 12:06 PM CST

Early 2015 Packaging Launches from MWV, Topline and More

Controlled dispensing, closures in action, wooden jar caps and single-, double-wall solutions.

Jan 23, 2015 | 02:02 PM CST

Agility Ability: Lessons in Branding and Presentation

By: Mark Lusky

Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’

Jan 13, 2015 | 11:43 AM CST

P&G Recognizes 2014 Top Performing Global Partners

The company recognized suppliers and partners at its External Business Partner Summit event; 57 companies Among P&G’s more than 75,000 suppliers and agencies awarded.

Dec 16, 2014 | 09:51 AM CST

Pratt Institute to Honor MAC's James Gager

Group creative director of MAC Cosmetics and Jo Malone Worldwide to be honored at Art Of Packaging Award Gala on May 19; annual gala benefits the Marc Rosen Scholarship and Education Fund at Pratt Institute.