Manufacturing Sponsored by
What to keep in mind when designing packaging for each generation of consumer.
The lines between “macho” and “metro” have blurred, and male consumers are more comfortable than ever using an expanding roster of products.
MeadWestvaco Corporation launched its third annual study of the impact of packaging on product satisfaction and consumer purchasing behavior; current study examined the attitudes of consumers in five markets and shows packaging continues to hold significant importance for global consumer satisfaction, with a strong link to purchase intent and brand loyalty.
For 56 years, McKernan has been able to help companies by providing an outlet for excess packaging. McKernan buys Surplus inventory!
Beauty marketers are often looking to start a new product line, create a line extension or rebrand an existing offering. Even with laser-focused objectives, there is often uncertainty as to how to navigate the specific steps within the design process.
Insights in trends and challenges in color cosmetic packaging from Sandra Hutson, Sales & Marketing Director, Topline Products; Damien Dossin, President, HCP Packaging USA, Inc.; Michael Warford, Director of Sales, ABA Packaging.
Controlled dispensing, closures in action, wooden jar caps and single-, double-wall solutions.
Colorado’s fast-changing pot regulations bust branding efforts, offering a lesson for all those involved with branding to maintain ‘agility ability.’
The company recognized suppliers and partners at its External Business Partner Summit event; 57 companies Among P&G’s more than 75,000 suppliers and agencies awarded.
Group creative director of MAC Cosmetics and Jo Malone Worldwide to be honored at Art Of Packaging Award Gala on May 19; annual gala benefits the Marc Rosen Scholarship and Education Fund at Pratt Institute.