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New in Manufacturing (page 32 of 58)

Nov 02, 2011 | 01:45 PM CDT

On-Time Delivery: The Measurement that Matters

By: Simon Kaye

The beauty brand owner that is not transforming its logistics processes to meet today's global shipping requirements, and consistently measuring how well it meets them, will have a dysfunctional sourcing and shipping effort that is a competitive disadvantage in the constantly changing global marketplace.

Nov 01, 2011 | 09:28 AM CDT

Price vs. Value: Packaging’s Role

By: Craig Sawicki

A brief look at the economy’s impact on retail and the subsequent impact on consumers’ buying preferences and habits, but packaging can still sway them in what they buy.

Nov 01, 2011 | 08:15 AM CDT

Does Your Package Have a Personality?

By: Jennifer Karsh

The best packaging both acknowledges and elevates the consumer.

Oct 26, 2011 | 02:26 PM CDT

Case Study: Curating for the Holidays—Tarte’s 2011 Holiday Collection

Tarte's Puttin’ On the Glitz Limited-edition Color Collection & Clutch
By: Heather Ratushny, Director of Product Developm…

See the development of the beauty brand’s special holiday creations for 2011, including insides looks at inspiration, packaging and product development.

Sep 06, 2011 | 12:33 PM CDT

Performance of Fragrance Impinges On More Than Scent

By: Irina Barbalova, Euromonitor International

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Aug 31, 2011 | 04:35 PM CDT

Sustainability in Plastics—Embracing New Approaches

By: Chris Pandis

Driven as much by economics as by ecology, the beauty industry has sharpened its focus on sustainability and shifted from making ad hoc efforts to appear green to developing clear environmental policies. And in the use of plastics, there are different choices in achieving the goals of these policies.

Aug 31, 2011 | 04:24 PM CDT

Resonating in a New Reality

By: Kevin Marshall

Today, as brands vie for consumer attention in what feels like an ever-shrinking marketplace, designers and marketers need to muster the vision and courage to create packaging that far exceeds consumers’ (and our own) expectations.

Aug 31, 2011 | 04:09 PM CDT

Case Study: Looking Back to Move a Brand Forward

By: Bob Scherer

Nivea Extends Success to Execution of Gift Sets

Aug 31, 2011 | 04:03 PM CDT

Standing Out in the Crowd

By: Aniko Hill

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Aug 29, 2011 | 04:17 PM CDT

Leslie Blodgett to Speak at ICMAD Young Designer Awards

Taking place in New York on September 21, the awards honor young beauty packaging designers.