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Videojet: Tag—You're It

By: Jeff Falk
Posted: March 17, 2006
Founded more than 40 years ago with the mission to “put marks on paper,” Videojet Technologies has evolved into a leading manufacturer of coding, printing and laser marking products, fluids and accessories for the product identification industry.

I took a trip to the company’s suburban-Chicago location to learn the basics of marking/coding technologies and how Videojet Technologies can help cosmetic manufacturers choose the most appropriate technology for their needs. I expected to hear a lot of information about lines of printers and equipment, but what I learned is that marking/coding is really about systems and solutions that have the ability to address very different needs.

Of course, manufacturers need the physical piece of equipment to mark whatever it is they choose to mark, but without a system in place (which includes consideration for materials, inks, reading codes, managing both data and products, and interpreting data), the equipment is an expenditure and not an investment.

The system approach typically consists of printed codes, specialized inks and taggants, and the first question to answer is: How can including a code on a package solve a problem? Videojet takes a multilevel approach that delves into the creation of the codes and what will be encompassed in them—covert codes or difficult to duplicate elements. Further, the addition of codes to the packaging can’t affect productivity or add undo cost to the product.

Although the company stresses that one standard marking/coding solution is not appropriate for all companies, my conversation with Vidoejet’s Jack Walsh, Chuck Ravetto and Theresa DiCanio helped narrow down appropriate technologies for the cosmetic industry as a whole. We also spent time discussing product protection, and the bulk of that conversation is included in the product protection feature “Battle of the Brands” in the April issue of GCI magazine.