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Videojet: Tag—You're It

By: Jeff Falk
Posted: March 17, 2006

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When addressing the marking/coding needs of the cosmetic industry, ink jet is the most versatile option. It’s an option that is appropriate for almost all materials, and, therefore, is adaptable as packaging evolves.

“When we look at the cosmetic industry, we see different types of products. So, we have to consider marketing on all types of plastics, metal containers and marking on the product itself,” said Ravetto, product manager. “There’s just a large, large variety of different materials. In our business, that is actually the first thing we look at. It’s ‘what is it that you’re marking on; what is the material?’ This helps us figure out what to do. This is where ink jet printers come into play; you name the material—with ink jet, you can print on anything.

“The flexibility of the ink jet is that I have a package, and now I have a new and improved design. With this technology, if you suddenly changed your packaging, don’t worry about it. You can keep printing. It’s probably the ultimate flexible tool for the market,” said Ravetto.

Although stock inks are available (Videojet has approximately 300 different ink types), unique inks—with qualities specific to a product—and codes can be created. UV inks, invisible without a special light or reader, are appropriate for high-end cosmetic and perfume bottles where appearance is everything.

“(Brand owners) need to have solutions that are unique, for their unique substrates and unique products,” said Walsh, the company’s market manager for brand protection solutions. “So, the right company (to help with brand protection) may be one that can offer them laser coding, thermal transfer labeling and several other technologies.”