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Joining the Innovation Game: The Changed Nature of Private Label

By: Sara Mason
Posted: May 4, 2011, from the May 2011 issue of GCI Magazine.

page 6 of 6

But with altered consumer purchasing/spending habits and preferences and increasingly sophisticated private label offerings, private label’s share of the market will surely increase. Add to this the growing number of established brands finding outsourced manufacturing to be a very feasible option and an increasing number of niche companies/small brands that have never been interested in operating labs or manufacturing sites that now are, and it’s evident contract manufacturing’s role in the future of the industry is significant.

Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.