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Private Label Lessons From the Recession
By: Lisa Doyle
Posted: June 1, 2012, from the June 2012 issue of GCI Magazine.
page 4 of 4While no company can be completely recession-proof, the private label suppliers that understand their customers (and their customers’ customers) and provide them with all-encompassing solutions for a reasonable price will continue to be key to the growth of the overall beauty industry. Concludes Martin, “If you deliver high quality and consistent service at a competitive price, the customers will bring you their most important opportunities.”
Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.