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Speeding to Market
By: Leslie Benson
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.
page 11 of 11
Paddy Spence: We’ll see shorter and shorter development cycles and more customized products to address specific niches—like men’s personal care, the expanding teen and ’tween market, and multiuse products. There’s a lot of interest in the baby care market. It was oversaturated, but we’ve heard from retailers that baby products are now being purchased by adults with sensitive skin, which is also a growing area.
Glenn Sandgren: Both bioactive and natural materials are the current market drivers. Many say the market is heading toward certified organic materials, but I don’t think that the customer understands naturals versus organics yet. Most of the market may not be willing to pay the premium that exists because of the limited supply of raw materials.
Bill Hunt: The current trends will continue with powdered products and solid products moving toward liquids. Body washes will continue to grow in popularity, as will new products like teeth-whitening dental washes and rinses.
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