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Skin Care’s Big Impact
By: Karen A. Newman
Posted: June 9, 2008, from the June 2008 issue of GCI Magazine.
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Bezas also is looking very seriously at the trend toward natural ingredients, seeking another edge for his company by obtaining organic certification. “We’re looking at that category very seriously,” says Bezas. “We’ll be able to use the USDA organic seal.” He expects that certification sometime this summer.
In the meantime, Bezas is watching with excitement the movement of cosmeceutical facial skin care into body care. “When you talk about cosmeceutical development, of course you’re talking about the face. Body care is a category that wasn’t really there a year ago,” he says. “That has opened up. It’s all antiaging.”
Bezas also believes that today everything is driven by innovation, and his firm has created an edge for itself by creating exclusive relationships with a number of raw material manufacturers for exclusivity on certain raw materials. “It gives you a leg up,” he says. “Innovation and technology are the only way to compete.”
Alternatively, says Bezas, a contract manufacturer has to look for certain kinds of projects to go after—to choose whether to serve the commodity type products or to specialize.
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