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The Pros of Private Label

By: Lisa Doyle
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

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Q: Do private label lines offer natural or organic products?

A: Absolutely. “Sun Deep Inc. offers bath, body, hair and antiaging care products targeted for the natural and organic care market,” says Gill. “We specifically exclude petroleum-derived ingredients or any ingredients with objectionable INCI names. We often get questions concerning U.S. Department of Agriculture organic products, as we have many different formulations that are already certified and have had great success in the industry.”

“Naturich Labs is an FDA-registered facility, licensed to manufacture OTC products such as sunscreens, anti-dandruff and anti-acne products,” notes Purohit. “We are also an Organic Certified Facility for manufacturing organic products.”

Q: Couldn’t we do it for less money ourselves?

A: Not often, and especially not for a smaller start-up company. Ferrall notes, “There can be tremendous cost and time savings [by choosing private label]. Manufacturers typically have a good feel for ingredient costs and trends so they can eliminate a great amount of trial and error with developing a product.”