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The Pros of Private Label
By: Lisa Doyle
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.
page 5 of 5Gill agrees. “Seldom do people truly realize the immense undertaking of designing a successful product line, not to mention actually designing and operating a reliable and efficient manufacturing operation,” says Gill. “If you can imagine purchasing a single cup of sugar from a corner grocery store versus a sack from a wholesale retailer, you can quickly see the economy of having a primary private label manufacturer who designs and manufacturers multiple brands from across the industry.”
Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.