Most Popular in:

Outsourcing

Email This Item! Print This Item!

The Pros of Private Label

By: Lisa Doyle
Posted: August 3, 2010, from the August 2010 issue of GCI Magazine.

page 5 of 5

Gill agrees. “Seldom do people truly realize the immense undertaking of designing a successful product line, not to mention actually designing and operating a reliable and efficient manufacturing operation,” says Gill. “If you can imagine purchasing a single cup of sugar from a corner grocery store versus a sack from a wholesale retailer, you can quickly see the economy of having a primary private label manufacturer who designs and manufacturers multiple brands from across the industry.”

Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.