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Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer
Posted: August 31, 2010, from the September 2010 issue of GCI Magazine.

This packaging overhaul was undertaken to create a more attractive, contemporary look that effectively reflects Skin Benefits’ natural formulations while capturing the essence of the line. The products are packaged in at least 80% recycled paper and contain images of the products’ natural ingredients. Two die cuts on the bottom front and back of the package allow the packaging to stand up on its own and be displayed freely.

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Bob Scherer is the vice president partner of CL&D Digital and a 25-year veteran in the printing and packaging industry as well as a conference speaker and writer. His message is designed to increase awareness of what digital printing technology can do and how it can help manufacturers get their products to market faster and cheaper. www.bobscherer.me