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More: State of Packaging 2010

By: Jeff Falk
Posted: September 1, 2010, from the September 2010 issue of GCI Magazine.

page 10 of 11

MWV has also developed various customization options for fragrance packaging with MWV’s Melodie Clikit IP pump. Clikit IP is a new generation, resin-injected, click-on pump offering an infinite range of customized colors. The pump perfectly imitates the prestige look of metal. It also features various decorative finishes, including pearl, iridescent, soft touch and sparkle and sublimation for tailor-made images and patterns to communicate brand image on the pump. Sublimation allows for the pump to be fully integrated into the pack design since now the bottle, pump, cap and outer carton can be decorated with the same tailor made image.

Nagel: All of the above! We believe that JSN’s responsive customer service supports brand owners in all of these critical areas.

Schinazi: Reactivity became paramount. Nothing's more important than bringing the appropriate answer to the client on time. Everyone is confused about the economic climate. Decisions are being postponed till the last moment.

Dwyer: Creating something truly different or unique when executed well can have a very big effect

Holland: New materials, designs and technologies are a given. There are more influences coming from retailers and consumers. Both can shape the size of your package and the functional components.