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More: State of Packaging 2010

By: Jeff Falk
Posted: September 1, 2010, from the September 2010 issue of GCI Magazine.

page 11 of 11

DiPietro: I really think they go hand in hand. When you have new materials and technologies to offer, it becomes imperative brand owners and their suppliers work together in the design and development of products and packaging to ensure seamless integration of new materials and technologies. That’s why we thought it was so important to form our Brand Action Team, which draws from our pool of technical, marketing and business development experts to streamline the development process and reduce any potential of error when implementing new colors.

Bielefeldt: For us, it’s been important to work with brand owners as a partner—making sure we are offering sound designs, consistent quality and reasonable development times. Brand owners have faced some real challenges these past two years with fluctuating sales and projections.