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More: State of Packaging 2010
By: Jeff Falk
Posted: September 1, 2010, from the September 2010 issue of GCI Magazine.
page 6 of 11
To help brand owners maximize success on the retail shelf, PMMI is bringing The Brand Zone to PACK EXPO in Chicago for the first time. This special area of the show will include innovative packaging technologies that increase visual impact, enhance convenience and add functionality. Among the solutions will be the latest advances in glass, plastic and paperboard packaging and decorating and labeling techniques.
Q: What are your catalysts for next-generation packaging innovations?
Trout: Sustainability, product performance and shelf differentiation. Sustainability will continue to be a catalyst for next-generation packaging innovation to support our objectives, our customers’ and consumers' needs. Product performance is essential for a brand’s continued success, and our dispensing solutions need to enhance the consumer experience. Shelf differentiation is key to getting that purchase decision for the brand. Overall, there needs to be a healthy emphasis on creating environmentally friendly packaging that isn’t perceived as over-packaged—but yet still address brand owners’ need for customized, unique offerings.
Nagel: We listen carefully to our clients feedback regarding preferences, and we act on it immediately, or appropriately.
Schinazi: We still need to do more on the eco friendly environment, and in finding new materials.
Dwyer: Nature, fashion and architecture.