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Good Things Come in Small Packages
By: Amy Marks-McGee, Trendincite LLC
Posted: September 1, 2010
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High-tech battery operated products are the latest technology used in package design. In cosmetics, vibrating mascara is the craze. Estee Lauder TurboLash All Effects Motion Mascara, Lancome Ôscillation Vibrating Infinite Powermascara, and Maybelline Pulse Perfection Vibrating Mascara are all examples. Lancome added the Ôscillation Power Foundation that uses "7000 micro-vibrations per minute [to] break down the featherweight mineral powder for seamless blendability" to its line. Neutrogena Wave Duo Power Cleanser is a vibrating facial cleanser with two speeds - gentle cleansing and deep pore cleansing.
Wearable accessories such as jewelry and charms loaded with solid perfume are popular in fine fragrance. Kat Von D offers a gun metal rose ring design while Michael Kors Very Hollywood has an emerald cut cocktail ring. SJP NYC by Sarah Jessica Parker highlights a cuff gold bracelet filled with fragrance, while Stella McCartney uses a round locket necklace with her logo. Examples of iconic charms that mimic their brand image are: DKNY Be Delicious Key Chain shaped like an apple, Juicy Loves Sephora Lip Gloss Charm gold bracelet with a purse charm that holds lip gloss, and Tokidoki limited-edition eyeshadow sets with different character charms.