Manufacturing:

Most Popular in:

Packaging

208

Thinking Outside the (Same Old) Box

163

Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out

120

Sample Packaging Engagement

119

A Look to Luxe Pack New York, Tottles, and More Beauty Packaging News for Early May 2013

114

Pumps Growing as Beauty Packaging Closers

102

Case Study: Rebranding a Cosmetics Line

88

Beauty Typography: A Window Into Brand Personality

68

The Second Moment of Truth

66

Packaging is Critical to Brand Identity

61

Emotional Connections with Brand Packaging

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Pack It In—A New Look at Packaging

By: Elizabeth Boch
Posted: November 5, 2010, from the November 2010 issue of GCI Magazine.

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Elizabeth Boch is the marketing manager at CaseStack—where she handles the public relations, advertising, marketing and business intelligence strategies for the growing provider of sustainable logistics solutions. A substantial background in journalism and advertising brought her to CaseStack, where she has worked since 2008.