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Sustainable Innovation

By: Sara Mason
Posted: December 6, 2010, from the December 2010 issue of GCI Magazine.

page 6 of 6

Companies seeking more sustainable ways of working—from materials to the energy used—know it involves key relationships. Partnerships with suppliers that think creatively to provide packaging innovation enable brands to respond to the ever-evolving consumer needs in the market. Brands that make it known they are interested in new innovations appreciate hearing from forward-thinking suppliers.

“We are constantly approached by suppliers who are testing breakthrough technologies, as they are aware of our passion and willingness to change for the greater good of the environment,” said Natures Organic’s Dowell. “Regardless of price, we are always looking to move to more sustainable materials that will reduce our impact on the environment, as well as continue our promise to consumers that we will offer the most natural/environmental product we can.”

Partnerships should enable brands to have a healthy emphasis on creating environmentally friendly packaging that isn’t perceived as over-packaged—but still addresses the brand story. With sustainability here to stay and as a catalyst for next-generation packaging innovation, we can have an eye toward the future in a changing global marketplace.

Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI magazine.