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Crunch Time: Packaging and Consumer Engagement

By: Jeff Falk
Posted: January 11, 2011

page 2 of 2

What’s it all boil down to? Even when making changes that, on the surface, can only be deemed positive and beneficial, doing so without significant consumer testing can be costly. And though the SunChips and the peanut butter, the products themselves, had not changed, the perception and enjoyment of a product can be heavily swayed by packaging choices.