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Case Study: Gillette’s Holographic Effects Yields Sustainable Results

Posted: March 3, 2011, from the March 2011 issue of GCI Magazine.

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To create the holographic effect, Diamond utilized a cost effective, inline process that produces high-gloss, holographic finishes through the use of UV coatings and specialty film. Because there is no actual transfer of film onto the substrate, the film can be reused several times before new film is needed. This resulted in less material and energy usage compared to an off-line foil stamping process.

“The package is out there and looks great,” said Marcinkowski. "It has a definite 'wow' factor.”