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Standing Out in the Crowd
By: Aniko Hill
Posted: August 31, 2011, from the September 2011 issue of GCI Magazine.
Image via The Brand Group
page 4 of 4
Method has continued its unique and award-winning packaging since the success of the signature soap pump product, and still uses unique forms as a core identifier and differentiator. When combined with clean, minimal label design and clever copy, this aesthetic works seamlessly for Method—as it was an honest communication of the product: clean, innovative, and fresh personal care and cleaning products.
Aniko Hill is the creative director of The Kitchen Collaborative, which she founded with a determination to innovate the traditional creative business methodology. Her distinct creative and professional vision has produced award-winning work with quantifiable results for clients in categories including health & beauty, fashion, home products and pet care. Her work creating premium lifestyle brands for the sophisticated female market has been featured in top industry publications such as Print, CPC Packaging and HOW magazines. Hill is also an expert editorial contributor, writing for trade publications such as GCI, Package Design and Beauty Packaging magazines. Graphic Design USA recognized Hill as one of the People to Watch in 2008.