State of Packaging 2011

By: Lisa Doyle

Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

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Jackson: At Albéa, we have identified these types of evolution in packaging: make the product use easier for the consumer; create less waste when using (control distribution systems); nomadism in line with the consumer’s on-the-go way of life; and eco-design for a product with a reduced impact on environment.

GCI: How have emerging markets impacted packaging design or offerings?

Carafa: Given the saturation levels in the U.S., emerging markets have been a primary focus for several of our major customers. Although we usually do not produce packaging for the emerging markets, we have been told that a more simple and inexpensive package type is desired due to the economic conditions in those markets.

Rusch: Consumers with more resources around the world are driving demand. This includes the markets in Brazil, India and China. As a direct result of global demand, Anomatic is currently building a new anodizing facility, increasing its North American capacity by 50%. Innovative technologies such as double anodizing and laser engraving will be offered from Anomatic’s global facilities, as well.

Hutson: Emerging markets such as Asia have made it possible for companies to offer more affordable packaging solutions while still maintaining attention to quality.