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Does Your Package Have a Personality?

By: Jennifer Karsh
Posted: November 1, 2011, from the November 2011 issue of GCI Magazine.

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Jennifer Axen Karsh is the founder and president of Axen Research—a boutique market research firm located in Los Angeles. She has spoken widely on the subject of qualitative research and is a specialist in consumer anthropology. She has written for publications including Allure and The Onion, and has authored two books—including The Stripper’s Guide to Looking Great Naked and Anything You Can Do, I Can Do Better (Chronicle Books).