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A Brief Look at Glass Packaging
By: Bernd Stauch
Posted: November 3, 2011, from the November 2011 issue of GCI Magazine.
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In fact, it’s no longer good enough to deliver branding that reinforces the status quo on shelf, wrote Kevin Marshall in Resonating in a New Reality (GCI September 2011), brand owners must create packaging that far exceeds consumers’ expectations – something extraordinary, intuitive, memorable and, most importantly, meaningful. More than ever, packaging needs to resonate with consumers for products to compete on shelf.
In flacon production, the important aspects include shape, the brilliance of the glass color, the even distribution of the glass and a perfect surface finish. These are what give the flacon its unique expression.
Bernd Stauch, sales director moulded glass, Gerresheimer AG.