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Evolution of Innovation
By: Sara Mason
Posted: November 30, 2011, from the December 2011 issue of GCI Magazine.
page 6 of 6On the other hand, one of the key factors now and in the future is overall cost reduction with packaging innovations. “More companies today are looking beyond the piece price of a packaging component and at innovative packaging that can reduce costs by reducing weight and the amount of materials in the package,” explains Misdom.
As if the growing complexity of society is not enough, the increase of consumption and the shrinking globe puts more and more importance on packaging in today’s marketplace. Significant changes that have revolutionized the industry in the past decade, and changes will likely continue to roll through in the coming years. To continue to operate in the old paradigm of thinking and understanding your product and its packaging is ill-advised as the world speeds on by. Beauty brands now have to take action, to think differently about their packaging or be left behind.
Sara Mason is a freelance writer based in the Chicagoland area. She was previously managing editor of GCI.