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Case Studies: Giving Brand Packaging a Face-lift

By: Yolanda Santosa
Posted: March 2, 2012, from the March 2012 issue of GCI Magazine.

page 4 of 4

A graduate of Art Center Pasadena and founder of Ferroconcrete, Yolanda “Yo” Santosa began her career designing main titles for film and television projects such as 300, Desperate Housewives and Ugly Betty. Her love of storytelling grew into a fascination for branding, leading her to develop Ferroconcrete as a unique, full-service branding and motion design firm. She also is the creator of her own retail brand—früute (, a contemporary West Hollywood pastry shop serving handcrafted mini tarts. She has earned three Emmy nominations and is a national guest speaker and branding expert.