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Sustainability Drives Game Changing Innovation in Beauty

By: Rob Walker, Euromonitor International
Posted: April 4, 2012, from the April 2012 issue of GCI Magazine.

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What is clear is that issues of sustainability, social responsibility and environmental integrity are key components of the operational landscape in beauty, and they are here to stay. Companies will be announcing new ethically driven initiatives in 2012, ranging from investment in the ecological strength of the supply chain and innovation in biodegradable ingredients to social projects in developing countries. But, ecologically friendly packaging is another area to watch. It could be a catalyst to a radical shake-up of the packaging mix.

For additional information on the topic, read “From Biodegradable to Recyclable: Packaging Choices for Beauty Brands,” available in the January/February 2012 issue of GCI magazine.

Rob Walker, senior fast-moving consumer goods analyst, Euromonitor International, can be contacted at rob.walker@research7.euromonitor.com.