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The End Justifies the Means

By: Sara Mason
Posted: February 11, 2008, from the February 2008 issue of GCI Magazine.

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Envi by Monadnock addresses the need for an environmentally friendly alternative to 100% virgin fiber in the luxury packaging marketplace. The 18-pt premium uncoated paperboard is made with 80% post-consumer waste (PCW)—one of the highest recycled-content levels currently available. This was not possible three years ago.

“The eco-friendly alternative is achieved without sacrificing aesthetics, strength or durability,” said Dave Lunati, director of marketing, Monadnock Paper Mills. It is made in a bright white shade and features exceptional surface uniformity for high-quality printing. Envi also bears the Forest Stewardship Council (FSC) chain of custody certification under the chip and fiber standard, guaranteeing the fiber is sourced responsibly throughout the supply chain.

Darrin Duber-Smith, president, Green Marketing Inc., believes the industry eventually will be able to develop a high-quality, 100% PCW package using a natural binder that allows virgin raw materials to be omitted. As the trend toward sustainable materials becomes a necessity, there will be further technological advancements for biodegradable packaging that will not sacrifice performance.

Corporate Commitment
Heightened environmental sensitivity has pushed sustainability into the mainstream of beauty, translating into a commitment to environmentally sound products and processes throughout the supply chain.

“Companies are slowly realizing that individually they cannot solve the entire problem,” said Curtis’ D’Oleo. Therefore, all members of the supply chain are moving backwards and challenging their suppliers to develop more sustainable products. Relationships are becoming stronger as companies work together, and they are developing synergies that result in more efficient and sustainable products.