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The End Justifies the Means

By: Sara Mason
Posted: February 11, 2008, from the February 2008 issue of GCI Magazine.

page 5 of 5

For luxury fragrance brands, offering more eco-friendly packaging is a great way to reduce the company’s overall environmental impact and give themselves the opportunity to market an environmental message to a consumer base that is more eco-conscious than ever.

Back to the February issue.