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Case Study: Packaging That Inspires Confidence

By: Tim Eaves
Posted: June 1, 2012, from the June 2012 issue of GCI Magazine.
Frezyderm packaging

page 5 of 5

Of the project, Anastasiou concludes, “A pack is so much more than a simple container, and Quadpack demonstrated just how much it can support a product. In our case, the innovative aesthetics of the Show Bottle certainly gives additional advantages to our brand and has even boosted sales.” 

Tim Eaves, at 23, was appointed sales manager for Decorpart (Rockware group), managing £10 million in sales and accounts for customers such as Aptar, Rexam and Alcan. In 1991, he moved to Barcelona where he became Federico Ferrer sales director. In 2004, three years after creating Belcos Packaging, he co-founded the Quadpack Group, developing and consolidating Quadpack’s presence in the Spanish, Italian and German markets.