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Crown Announces Greener Dispensing System

Posted: May 7, 2008

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“This is going to change the industry,” says Dunleavy.

For added shelf impact, the EarthSafe Dispensing System can be decorated with unique finishes, including a pearlescent, sparkling or soft touch texture, among other options, to help brands develop closer relationships with consumers via tactile properties.

The EarthSafe technology, which is expected to be commercial in 2009, is suitable for gels, personal care products and other viscous applications. Although Crown plans to launch EarthSafe in the shave gel market first, Dunleavy says it could easily transfer into other arenas as well, including into the food industry (for whipped creams and canned cheeses) and the automotive or building industries (for caulking materials and more). The personal care market may also see the new dispensing system holding toothpastes, shampoos or hand lotions in the near future.