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Beyond One Dimensional

By: Jeff Falk
Posted: June 16, 2008

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MWV: John Frieda Luminous Color Glaze

John Frieda took its pioneering reputation in hair care to a new level with the introduction of Luminous Color Glaze, an entirely new type of product in the hair coloring category. The brand turned to its partner MWV for packaging that would communicate this innovation.

The solution came from our AGI Klearfold product line, whose plastic was formed into a clear “cat-eye” cylinder package, printed and fitted with custom end-caps. The design projects the lustrous nature of the product — and fits perfectly with the John Frieda-designed primary packaging inside to create the product’s final look on the shelf. The packaging gave the product and new category instant retail credibility, gaining shelf space from neighborhood drug and beauty stores to mass retailers.

NoC Invisible Dip Tube

A popular women’s and men’s clothing and accessory store was seeking to launch a new perfume. The objective was to position the perfume as a luxury item with a differentiated look and feel. This company leveraged MWV Calmar’s NoC invisible dip tube, the first dispenser tube that disappears within a fragrance container, to keep the consumer focused on the product and design.