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Beyond One Dimensional

By: Jeff Falk
Posted: June 16, 2008

page 4 of 4

MWV Calmar has invested substantial time and effort in developing intellectual property protection for the NoC dip tube in an attempt to maximize the value of the NoC technology to our customers. The fact that fragrance marketers retouch the dip tube out of the bottle image in their advertising is a testament to the problem.

Another noticeable trend that brand owners are moving towards is the desire to make formulations more “pure.” MWV Calmar’s “metal-free” dispensing solution, PurePath, eliminates product contact with metal dispenser components, therefore maintaining the true integrity of the formula.