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Innovating Efficient Collaboration

By: Jeff Falk
Posted: September 5, 2008, from the September 2006 issue of GCI Magazine.

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Ross Mast, manager, packaging application systems, Selerant Corp., described key business drivers and function details in his Packaging’s Role in Life Cycle Management presentation at The Packaging Summit 2006.

The business reasons Mast presented are simple: PLCM allows packaging and its delivery to be faster, better and cheaper. Functionality should include the ability to manage multiple package items, digital markups and comments, integration of artwork and regulatory considerations, the protection of intellectual property, and collaboration.

Ideally, effective PLCM utilizes a collection of integrated software tools and working methods. The key to PLCM systems, echoed by software and system providers, is collaboration; the innovation is how companies can work together using these systems.

According to Mast, collaboration is facilitated by systems that have Web interfaces, which allow online approvals, data sharing, and multilanguage interfaces and reports. A system must be designed to facilitate integration with external systems.

Esko-Graphics creates work flow software modules that integrate graphics, structure and project management. The company focuses on Design Life-Cycle Management, a software and hardware suite, to integrate and manage packaging supply chains from ideation to production. In essence, the system allows companies along the supply chain to communicate to efficiently execute package design and production.