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Masters of Dispense
By: Sara Mason
Posted: October 10, 2008, from the January 2006 issue of GCI Magazine.
page 3 of 3
Also with purity in mind, Saint-Gobain Calmar introduced Pure-Path® Technology, a patented design that places the metal spring outside of the fluid path, eliminating the risk of corrosion and discoloration. In terms of fragrance, compatibility is the primary concern. However, packaging has a special role in this market, as designers are using packaging to convey the fragrance’s personality more than ever. Flexibility is a key, and smaller pumps offer designers that higher level of versatility. “There is an ongoing customer driven trend toward miniaturization in fragrance,” said Emsar’s McEttrick.
From Burberry’s incredibly successful Hummer fragrance to Estée Lauder’s Cyber White, products already on the retail shelf are utilizing innovative packages that go beyond aesthetics to excel in function as well. The packaging supplier’s role in brand success is obvious. “Suppliers are focused on helping customers gain an edge by being faster to market, better than the competition or more affordable,” said Saint-Gobain’s Danielo. Suppliers will continue to provide the market with solutions, anticipating the needs of both the cosmetic industry in terms of innovative technical solutions—and the end-users in terms of convenience, portability and purity.
Recognizing the need is only the beginning.