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Beauty Packaging Identity Trends

By: Aniko Hill
Posted: April 30, 2009, from the May 2009 issue of GCI Magazine.

Rock ‘n’ roll- and tattoo culture-inspired is one of the latest trends in beauty, and bled over from a trend that has been taking place in fashion for the past few years. Ed Hardy is one manifestation.

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The commonality of the successful package designs across trends remains an authentic expression of the product or service, and serve as apt examples that new package designs, in order to be successful, must stay true to the core values of the company and the characteristics of the product.

Aniko Hill is the founder and creative director of The Kitchen Collaborative, a boutique branding agency that works to create premium lifestyle brands. She has worked on branding projects for Boeing, Disney, Master Foods, Sony, Ketel One Vodka and Red Bull, and has taught advanced courses on branding and packaging design at The Art Institute of California.