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Hot Times for Tubes

By: Jeff Falk
Posted: March 5, 2007, from the March 2007 issue of GCI Magazine.

page 4 of 5

“From our point of view, the lids and closures can make a (great) difference,” says Beinborn. “Metal parts can be decorated in many different ways. For example, logos or other inscriptions can be (added) by pad printing, silk screening, hot stamping or even laser-engraving. Surfaces can be anodized in various matte or shiny colors and, additionally, be brushed or polished. We invest in research and development as well as in modern production facilities to offer innovative surfaces to our customers.” (See Upscale and High-tech in this feature for Seidel’s examples.)

Norden Machinery cites the importance of the shape of a tube’s seal. The company’s Design-A-Seal and Scoop seal provide visual and tactile enhancements that reinforce brands and set them apart on shelves.

Wallack notes that a move toward larger, more technically advanced tubes is among recent trends—again, fostered by advancements in packaging engineering and equipment.

“Traditionally, the largest tube that a tube filler would run is 50 mm (in diameter),” says Wallack. “We now offer upgrades that can run up to 60 mm. Companies like large tubes because they can put high fill volumes in them and replace bottles and containers as packages.”

Tube fillers and suppliers also are well aware of product trends, and are active in positioning tubes as the packaging of choice in emerging category segments.