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Case Study: Adjusting for the Holidays

By: Tina Chovanec
Posted: October 5, 2009, from the October 2009 issue of GCI Magazine.

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The plan also includes more traditional forms of communication such as e-mail marketing, online and off-line PR, event and gift-with-purchase sampling, print advertising and strategic partnerships. “We also have a separate marketing program reaching the medical community and experts through educational programming with family birthing and maternity experts and inclusion in hospital gift stores,” concludes Schroeder.

Tina Chovanec is the owner of Eat Cake Communications LLC and an independent communications professional. With 18 years of professional writing experience, her expertise includes serving as a communications director for a local restaurant group and as an advertising agency copywriter. Previously, she was a contributing writer for publishing groups in the Metro-Milwaukee area. Her company name is inspired by the driving philosophy that you can “have professional communications, and afford it, too.”