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Pumps Growing as Beauty Packaging Closers

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Case Study: Rebranding a Cosmetics Line

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A Look to Luxe Pack New York, Tottles, and More Beauty Packaging News for Early May 2013

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Using Inventive Functionality; Design in Packaging So Beauty Brands Stand Out

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Beauty Typography: A Window Into Brand Personality

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Organic Certification, Anniversaries, Skin and Sun Care Options, and More Beauty Packaging News for Mid April 2013

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Packaging is Critical to Brand Identity

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The Second Moment of Truth

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From Color to Brand

By: Jeff Falk, with contributions from Brian Budzynski and Kim Jednachowski
Posted: December 7, 2009, from the December 2009 issue of GCI Magazine.

page 4 of 4

Special thanks to Clariant ColorWorks for its time and for sharing project notes.