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Pragmatic Approaches

By: Jeff Falk
Posted: June 22, 2010, from the July 2010 issue of GCI Magazine.

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In time, metal packaging has also been lightweighted to save material. Steel aerosols are up to 18% lighter than they were 20 years ago. The reusability of containers is another important sustainability characteristic. Metal’s durability allows consumers to re-use decorative containers again and again to hold their own personal belongings while extending exposure to brand messaging.

Kate Achelpohl: PMMI’s primary focus is on delivering information to the marketplace about all aspects of sustainability In 2006, WalMart chose Pack Expo, our annual packaging and processing event, to launch its packaging scorecard. The show (which will be held October 31– November 3 in Chicago) continues to be a strong venue for companies to share their approaches to this issue.

Two years ago, PMMI collaborated with the Grocery Manufacturers Association (GMA) and Deloitte on a study we called “Sustainability: From the Board Room to the Break Room.” It was designed to illustrate some of the challenges and emerging issues that the packaging industry would face relative to sustainability, as well as share some best practices toward moving the concepts of sustainability from a message point at the CEO level, and down to the production team.

Our goal was to convey simple, pragmatic approaches that any company can leverage to begin sustainability-oriented efforts such as “lean and clean” design concepts. We wanted to simplify the lofty ideas of sustainability down to ready-to-implement tactics.

GCI: How do these efforts impact brand owners?