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Pragmatic Approaches—Online Extras

By: Jeff Falk
Posted: June 30, 2010, from the July 2010 issue of GCI Magazine.

page 6 of 6

From your vantage point down the supply chain from the consumer, what have been the challenges in meeting evolving consumer aspirations for sustainable products and brands that can, increasingly, demonstrate sustainable efforts down the supply chain?

Funicelli: Educating the CPG and the consumer about all the environmental advantages of a recyclable nonlaminated metallic material as compared to a film lamination continues to be a challenge. The bottom line is, you don’t have to give up the bling, you just have to know which bling is better for the environment.

Ormiston: I guess the biggest challenge I’ve had is on an educational level, with several links in the chain from us all the way to the customer to the consumer. Of using good science and sustainability and being practical. You really want somebody that has been reducing their uses of raw materials every year for the last 10 years. Those are the people that are making the biggest impact in the world and biggest impact on the environment and the other people are just there for the show. We’ve made quite a bit of efforts to reduce the amount of oil that we’ve used; both like natural gas that we use here or recycling some of our acids. That cuts down on some of our energy up stream that is used, so that makes a big impact.