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Launches include mini airless pumps, a lipstick sampler and innovation in tactile control.
Through understanding the consumer, every aspect of packaging can be elevated to help brands win.
The first goal in strategizing and designing packaging identity should be to authentically reflect the brand’s core identity, and cross-checking the strategy across relevant trends can help inform whether to follow or contrast trends.
With so many coding and marking options available to brand owners, it may be hard to determine which technology might be the best fit for their needs. Those looking to uncover the best solution for their products should take these three important steps: evaluate needs, determine the best options and run sample tests.
High-end brush applicator and an open/close valve system and small flip-top cap tubes among month's innovations.
Consumers want all they can get of their beauty products, so it is up to beauty brands and packaging suppliers to figure out the best way to deliver.
An evolving beauty industry can have brand marketers guessing at what techniques will work best to get products into consumers’ hands, but samples continue to be one of the strongest opportunities to do so.
The by-invitation-only U.S. edition of Cosmopack is debuting in New York September 22–23; panel features Clarisonic, Laura Geller Beauty, Iredale Cosmetics and Gotha Cosmetics.
Customizing stock bottles to better your brand.
A collaboration in pairing packaging and accessories can be the key to next level beauty brand growth.