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Packaging

New in Packaging (page 17 of 37)

Jun 01, 2012 | 12:01 PM CDT

Case Study: Packaging That Inspires Confidence

Frezyderm packaging
By: Tim Eaves

Packaging makes the initial connection with consumers, and this means it requires a significant amount of consideration from brand owners on what kind of message it sends about the brand from the shelf.

Jun 01, 2012 | 11:48 AM CDT

Speaking the Language of Beauty

By: Kevin Marshall

It’s funny how history has a way of stepping in and shaping circumstances when least expected. Take the deceptively simple perfume bottle ...

May 10, 2012 | 05:08 PM CDT

GCI Helps Luxe Pack New York Celebrate 10 Years

The 2012 edition celebrates 10 consecutive years of growth; seminar program includes look at mega trends, the keys to a brand's success and how packaging suppliers are addressing trends and opportunities through packaging innovations.

May 07, 2012 | 01:58 PM CDT

Unilever Recognizes Supply Chain Partners

Among those recognized as part of Unilever's Partner to Win program, which emphasizes the company's aim for sustainable growth, are The Dow Chemical Company and BASF.

Apr 27, 2012 | 01:10 PM CDT

The Visual Signal

By: Len Loffler

Making the products that make people look better look better.

Apr 27, 2012 | 01:06 PM CDT

Beauty Typography: A Window Into Brand Personality

By: Aniko Hill

The variety of typography options available to beauty brands means you can say a lot—or a little—with the font your brand uses.

Apr 27, 2012 | 11:49 AM CDT

A Study in Brand Engineering

By: Remyi Fredson-Cole

When starting the development process for a beauty brand, brand owners must establish core principles that will allow the building of all subsequent brand decisions.

Apr 20, 2012 | 04:56 PM CDT

Albéa Acquires Chinese Cosmetic Packaging Company

Helping to strengthen its presence globally and in China, Albéa has purchased the cosmetic packaging company Tex China.

Apr 04, 2012 | 04:06 PM CDT

Sustainability Drives Game Changing Innovation in Beauty

By: Rob Walker, Euromonitor International

With sustainability, social responsibility and environmental integrity as key components of the long-term operational landscape in beauty, new choices in ecologically friendly packaging could be a catalyst to a radical shake up of the packaging mix.