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Packaging
New in Packaging (page 26 of 42)
Aug 03, 2011 | 08:25 AM CDT
Lauder Names New Executive VP
Carl Haney to head global R&D, product innovation and package development; company cites leader's passion for innovation and extensive knowledge of locally relevant product development.
Jul 14, 2011 | 02:18 PM CDT
Luxe Pack Monaco 2011 Announces Program
The 24th edition looks at, among other issues, the enormous possibilities and the deeper impact and meanings of innovation, sustainability and creativity for and on the beauty industry.
Jul 13, 2011 | 10:23 AM CDT
Perfection—The Devil is in the Details
By: Des McEttrick
Impressions of the product based on these seemingly “imperceptible” qualities are formed over time, and unexpected delights and performance beyond expectation form strong and lasting impressions.
Jul 12, 2011 | 12:18 PM CDT
New Trends in Sustainable
By: Jillian Salansky
Plastics are useful, convenient and cost-effective options for the marketplace, and there is a growing trend toward alternatives to traditional plastics to meet the needs of brand owners pushing toward sustainability.
Jul 12, 2011 | 09:25 AM CDT
Case Study: Naturopathica Leverages Brand Heritage in New Label and Packaging Redesign
By: John Giesfeldt
Labeling and packaging for beauty products must offer visual and tactile cues of what the brand promises to create consumer demand; Naturopathica Holistic Health LLC faced brand identity issues, realizing it was not meeting its brand promise through its existing packaging strategy. Re-branding effort includes earning ECOCERT certification.
Jun 07, 2011 | 09:35 AM CDT
The Language of Packaging
By: Aniko Hill
Communicating through packaging to reflect brand positioning and connect to consumers.
May 10, 2011 | 11:10 AM CDT
GCI Moderated Panel at 2011 Luxe Pack NY
A look at new packaging launches, sustainability efforts and its implications, and meeting consumer demands and expectations through focused consumer studies.
May 04, 2011 | 03:51 PM CDT
Packaging Skin Care: Insights for a Healthy Future
By: Earl Trout
How U.S. consumer insights impact packaging strategy.
May 04, 2011 | 03:36 PM CDT
The Basic Message—From Sample to Brand Fan
By: Jeff Falk
A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.
May 04, 2011 | 02:43 PM CDT
A Sun-kissed Segment
By: Rosemarie Downey, Euromonitor International
Euromonitor International’s unique look at the sun care market explores growing demand and illuminates the category’s impact on packaging; sun care remains a key source of packaging growth in the beauty industry.