Smart Makeup: Toly Develops Interactive Cards for Beauty Packaging

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Packaging: Touchtone 

Company: Toly

Description: In conjunction with its partner, HungHing, Toly has developed a technology used in Smashbox's packaging that bridges the gap between offline and digital beauty.

The technology, called Touchtone, is an invisible printed electronic code that can be integrated into any printed product and is compatible with any multi-touch device. Smashbox is using the technology in its #ShapeMattersPalette. Its sleek palette includes interactive cards that once it is touched to a smart phone instantly identifies the user's eye, face and brow shape plus plays videos and more.