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The Second Moment of Truth

By: Jim Perry
Posted: March 25, 2013, from the April 2013 issue of GCI Magazine.

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As product safety is a growing consumer concern, creating application tools that have an antibacterial treatment is an effective way to stay at the forefront of this trend, as well as to meet consumer needs. By offering this type of benefit, products and brands can more easily connect to consumers and further build brand equity with them.

By continually offering consumers innovative solutions that enhance their experiences, beauty brands can achieve a positive second moment of truth—and that ultimately leads to the profitable consumer loyalty that every brand seeks.

As president and CEO of TaikiUSA, Jim Perry is responsible for all aspects of the U.S. division of Taiki Group, including sales, marketing, operations, development and finance. He works with the Japan-headquartered organization and other global offices and factories to successfully lead the company in strategic development, planning and the philosophy of kaizen, which is Japanese for “improvement.” The company is focused on continually making improvements to provide its customers with the best products that meet their consumers’ needs. With more than 30 years of business and industry experience, Perry’s background spans from a retailer with beauty brands to fashion design licensing, Internet retailing and more. He offers a wealth of experience and knowledge in all areas of management, strategic business planning and organizational development.