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Case Study: Internet Shipping Software Spurs Brand’s Growth
Posted: November 3, 2010, from the November 2010 issue of GCI Magazine.
Since its founding in 2005, the Atlantic Coast Media Group (ACMG) has grown dramatically, marketing and supplying innovative beauty products to consumers in the U.S. and Canada. The company’s own health has been enhanced by its ability to quickly and efficiently fulfill orders for its products, which includes Hydroxatone AM/PM Anti-Wrinkle Complex and Hydrolyze Under Eye Treatment.
“In this business, we strive to engage consumers based on the value of our scientifically-advanced products and then fill their orders seamlessly,” said Andrew Surwilo, co-CEO of ACMG, which is based in Jersey City, N.J. “That’s the only way to foster direct and lasting relationships with our customers.”
In the early days of the business, the company was filling about 8,000 packages per month via the U.S. Postal Service, using a labor-intensive manual shipping system. As its print, television, online, radio and direct mail advertising channels blossomed, the company knew it would need to simplify and upgrade its shipping system in order to keep up with the demand for its popular nutraceutical and cosmeceutical products.
“The opportunity for growth was substantial, but so were the challenges we faced,” explained co-CEO Thomas Shipley. “We had to find a better method of shipping in order to truly capitalize on the growing popularity of our products.”
ACMG turned to DYMO Endicia, a trusted and approved partner of the U.S. Postal Service, offering an efficient and affordable online shipping software solution. A key reason for choosing DYMO Endicia was its ability to easily integrate into the company’s workflow system to generate shipping labels and print postage.