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Going Global with Brand Security

Posted: January 15, 2008

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Branding: A growing trend today is creating code images with the look and feel of the brand, designed to meet its unique requirements. Techniques include unique fonts and graphics, colors and special additives for laser marking, along with a mix of overt and covert marking.

In-line verification and compliance: The need to verify code accuracy and repeatability is vitally important in brand protection efforts, so a manufacturer knows (and can verify) what codes have entered the supply chain. Often this requires high-quality results printed at high production line speeds.

Production line controls: Production line controls are often required to create “parent-child” relationships by tracking items into shipping cartons and shipping cartons into cases. Production line controls actually monitor each item as part of the production flow and keep accurate counts while assigning unique identifiers in the process. If required, the controls can interface with in-line vision systems to validate code accuracy or to read and print downstream.

Real Time Protection
Verify Brand and 3M partnered to offer customers the additional capability of confirming product authenticity, location and tracking of products via the Web using secure mass serialization technology.

“Brand owners are looking for a product security solution that is both comprehensive and provides more real time information with which to address their significant brand protection and supply chain issues,” said Bill Markovitz, marketing development manager, 3M Security Systems Division. “We believe that the combination of 3M’s extensive materials security technology and the innovative, Web-based technology from Verify Brand will provide our customers a market-leading solution.”