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Going Global with Brand Security
Posted: January 15, 2008
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The integrated and comprehensive solution enables brand owners to serialize products using any method of carrying a unique code on a product, its label or package. Unique codes can be authenticated via the Web using a computer, call center, SMS or text messaging, bar code scanners or RFID tags. The technology has additional benefits of real-time tracking, alerts, field reporting, management of and response to unauthorized events, as well as ad hoc and scheduled reporting on authentication activity. This web-based solution addresses a multitude of supply chain issues, including counterfeiting, diversion, return and warranty fraud, manufacturing overruns, product recalls and field inventory management.