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Recession Doesn’t Spare Brand Owners’ Shipping Costs

By: Simon Kaye, Jaguar Freight Services
Posted: February 2, 2010, from the February 2010 issue of GCI Magazine.

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A decade ago, the idea of a beauty brand entrusting all of its transportation, distribution, warehousing, packaging, light assembly and freight billing to an outside party might have been greeted with skepticism. But today’s logistics service providers are more than capable of assuming the burden of capital intensive infrastructure, equipment and technology resources—all while using their own efficiencies to reduce the shipper’s costs. Selecting the correct forwarder can mean the difference between satisfied customers and unhappy ones, reflecting the difference between efficient, cost-effective distribution of your products or careless, wasteful handling of them. Choosing the right forwarder during tough economic times is an immediate cost-reduction strategy that goes right to the bottom line, and that will pay even greater dividends once the economic recovery takes hold.

Simon Kaye is founder and CEO of Jaguar Freight Services, with operations and fully integrated door-to-door freight solution networks in Europe, North America, South America, Australasia, Asia, the Middle East and Africa. simon@jaguarfreight.com; www.jaguarfreight.com; 1-516-239-1900