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Utilizing Green Supply Chains

By: Simon Kaye, CEO, Jaguar Freight
Posted: July 27, 2010, from the August 2010 issue of GCI Magazine.

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Now, however, the Rotterdam Rules, developed under the auspices of the United Nations and already endorsed by at least 21 major countries, allow liability terms to be included in individual, confidential contracts that address door-to-door multimodal shipping. The new rules more clearly and simply document responsibility and liability during the whole transport process. Global freight forwarders that have the electronic tracking systems and standardized operations to take greatest advantage of this significant change have yet another edge in both sustainability and competitiveness.

The Sustainable Advantage

Information control is king when it comes to creating an efficient global supply chain. It is clear that accurate and instantaneous information is essential to energy-efficient, sustainable global logistics, and that electronic tracking is the key to making the whole process work. Electronic tracking can eliminate calling backwards and forwards, chasing suppliers, forwarders, shipping lines and truckers, and generally spending tremendous time resolving delays or problems throughout the supply chain. A sustainable supply chain will use cutting-edge electronic systems for sourcing that improves both fuel efficiency and cost effectiveness, because it eliminates the guesswork and backtracking to find misplaced shipments and affords maximum flexibility in route and load planning so that delivery problems and energy consumption are minimized. It saves fuel, energy, resources and time. And that is the ultimate goal of a green supply chain.

Simon Kaye is founder and CEO of Jaguar Freight Services, with operations and fully integrated door-to-door freight solution networks in Europe, North America, South America, Australasia, Asia, the Middle East and Africa. E-mail:;; 1-516-239-1900